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Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it.

It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture positions to showcase peoples tricks. Whilst real-time tracking based projection mapping on the skate ramps allowed riders to see their tracks come to life. CONNECT: DigitalBuzzBlog

BTS: The Build


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